IBS North America
International Business Strategy

IBS North America attended the Luxury Summit 2021 webinar organized by the Italy-America Chamber of Commerce in October. During the webinar there were CEO of brands and platforms from different countries discussing the changing in the luxury world after the pandemic period and the importance of sustainability. People, especially the younger generation, are becoming further more interested in the protection of the planet. For this reason, they pay more attention to luxury brands that follow this direction,since it’s one of the most polluted industry ever. Moreover, luxury brands are trying to become more digital both because of the pandemic and because of the Gen Z, which was born in this new tech world. The main friction? Being able to give a “white glove” service, as luxury should give, from the digital store.